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SEARCH ENGINE OPTIMIZATION

Internet & Search Engine Basics

    * Basics of Domain Names
    * Search engines and directory
    * How the search engine works
    * Page Rank and Its Importance
    * Understanding the SERP
    * Using Search Operators
    * Google Web Masters Tools
    * Yahoo Site Explorer

Keywords Research and Analysis

    * Keywords Basics
    * Types of Keywords
    * Keyword research
    * Keywords Analysis tools
    * Competition analysis
    * Finding the good keywords
    * Localized Keywors Research

	

Onsite Optimization

    * Basics of onstite optimization for seo
    * Importance of Filename in seo
    * Preparing Title Tags in page
    * Preparing Meta Tags in page
    * Copywriting and SEO Copywriting.
    * SEO Snippets, header and footer optimization
    * Creating an txt, xml sitemaps
    * Creating seo optimized content
    * Image tag optimization.
    * Restricting the protect area of website
    * Sitemap Generation Tools

Offsite Optimization

    * Submission to search engines
    * Directory Submissions
    * Forum and Blog Signatures
    * Press Releases & Blog Reviews
    * Social Bookmarking and Networking
    * Article & Video Submissions
    * Types of Linking Methods
    * Linking Building Methodology
    * Paid Links Vs Free Links


Reports and Management

    * Installing and using Google Analytics
    * Basics of Google Analytics
    * Visitors Trending
    * Traffic Sources Analysis
    * Keyword Analysis
    * Creating Goals
    * Automated Reports Generation

Search Engine Marketing Basics

    * Search engine marketing basics
    * Intro to Google Adwords
    * Campaign Management
    * Introduction to PPC
    * Creating Ads in Adwords
    * Basics of Affliate Marketing

Useful SEO Topics

    * Indepth Competitor research
    * Black Hat SEO techniques
    * Localization and  Languages
    * Site search functionality


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